What is the dIfference between marketing and branding?
Think of marketing as the conversation you have with your customers and prospects. Branding is the overall impression that your company makes before, duriing and after that conversation. Every touch point someone has with your company makes an impression and defines the personality of your business. Marketing is your strategy to attract and maintain customers. However, customers and prospects will first judge your company by the professionalism of your overall brand before they will ever respond to your marketing. Companies such as Porsche understand the importance of a good impression. Perception is reality in the marketplace.
Harland Financial Solutions Connections Conference
We were there, live on the scene for photography and video production. Great event, over 1000 attendees! 10.24.2011
Harland Financial Solutions Florida Golf Scramble!
Proceeds for the Winnie Palmer Hospital for Women and Babies